Shopify content and campaign pages
Let your team publish campaigns and product stories without a developer every time.
What this looked like for The Soft: product pages driven by metafields for materials, provenance, pricing breakdowns and care, plus digital product passports. For CACTi PCs: 60+ metafields and a metaobject component library, so specifications and content stay consistent across the catalogue.
What the work covers
This work gives your team page sections and structured product content they can edit themselves, with the limits clear, so routine campaigns and product stories no longer wait for a developer.
How we deliver it
- 01
Look at what you publish
We review recent campaigns and product pages, who writes them, and every place a developer had to step in.
- 02
Choose the simplest setup
Theme sections, metafields and metaobjects cover most stores. A headless CMS adds hosting and maintenance, so it needs a real reason.
- 03
Build the components
We design and build the sections and fields your team needs, and test them with real content, including long translations.
- 04
Publish together
Your team publishes a real page with us before handover, so the limits are clear on day one.
Common questions
Do we need headless Shopify for this?
Usually not. Theme sections plus metafields and metaobjects handle most campaign and product content. We recommend headless only when the theme can't do the job.
Can editors change everything?
They can change everything the sections and fields allow. New layouts or features still need design and development.
What should we bring to the first call?
A recent campaign page and one example of a change that needed a developer.
Tell us what isn't working.
In 20 minutes we look at your store with you and say what we would check first, and whether we are the right team for it.