Multi-brand sleep — case study

Shared checkout tools for several brands.

Ongoing Shopify Plus work across related sleep brands, including themes, a shared checkout-extension codebase, promotions and app connections.

Constraint confirmed · outcome not claimed

Custom Solutions
Industry
Multi-brand DTC sleep & bedding
Platform
Shopify Plus
Theme
Dawn
Engagement
Since March 2021

Built with.

  • Checkout UI Extensions
  • Promotion engine
  • A/B testing
  • Theme migration
  • Performance optimisation
  • Shogun
  • Online Store 2.0
  • Liquid
01What we found

Related brands with shared requirements.

A group of direct-to-consumer sleep brands needed ongoing Shopify Plus support. Work covered customised themes, checkout behaviour, promotions, financing information and app integrations.

02The plan

Reusable checkout components.

A shared Checkout UI Extensions codebase served the brands. It included warranty and product upsells, delivery-date selection, a financing calculator, phone validation, an agreement checkbox and billing-address messaging.

03What we built

Theme and promotion changes.

Theme work spanned product pages, carts, sale pages, support content, store locators and page-builder templates. Promotion work included discount logic, gift-with-purchase changes and seasonal updates.

Financing-provider messaging, reviews and other app integrations were also maintained across the storefronts.

04What came next

What the implementation history shows.

The evidence records development and maintenance across the brand repositories. It does not establish current live behaviour, lower operating costs or a measured commercial result.

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