Sittingsuits — case study

Regional storefronts and B2B support.

Theme maintenance, custom back-in-stock, localisation recovery, tracking changes and B2B app support across Sittingsuits stores.

Integrations
A model wearing a Sittingsuits printed quilted coat, photographed in daylight against a concrete wall.Sittingsuits · live storefront
Industry
Multi-market consumer products (B2C + B2B)
Platform
Shopify
Theme
Flex
Engagement
Since June 2024
Delivery work

This case shows the work we delivered. We don't publish sales figures for it.

Built with.

  • BSS B2B
  • Shopify Markets
  • Custom theme JavaScript
  • Gorgias
  • Klaviyo
  • Meta Pixel
  • Localisation
  • Online Store 2.0
01What we found

Support across regional stores and B2B.

Sittingsuits operated regional consumer stores and a separate B2B storefront, with different markets, languages and currencies. The work covered theme changes, localisation, email tools, tracking and the B2B buying flow.

02The plan

A review process for each store.

The regional themes were connected to separate GitHub repositories to give code changes a history and rollback path. App changes were reviewed and tested in copy themes before release.

03What we built

Back-in-stock, translations and wholesale ordering.

We built a custom Klaviyo back-in-stock connection when the standard presentation did not fit the Flex theme, and configured a branded sending domain. The custom work allowed an earlier restock app to be removed.

After a theme update affected Langify translations, we worked through the affected languages. Further work covered market and currency selectors, shipping wording and payment information.

The B2B storefront began as a presentation and contact site. Later work covered prices, cart, checkout, VAT wording, signup and bundle behaviour. BSS supplied the B2B app functionality; our role included merging, debugging and reviewing its theme changes.

04What came next

Tracking and ongoing changes.

Meta pixel and ad-account separation was staged across the regional and B2B properties. The engagement also included customer-routing questions and a Gorgias help-centre embed.

This account describes the work recorded during the engagement. There is no reconciled analytics or finance dataset supporting a commercial result claim.

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