Storefront design and product-page testing.
Design work across two storefront redesigns, a reusable product-page template and A/B-test variants for an anonymised home-appliance brand.
Constraint confirmed · outcome not claimed
- Industry
- DTC home appliances
- Platform
- Shopify Plus
- Theme
- Dawn
- Engagement
- Since July 2024
Built with.
- A/B testing
- Shopify Markets
- Klaviyo
- Localisation
Design across a multi-market storefront.
The engagement covered a home-appliance brand’s Shopify storefront: homepage, product and collection pages, cart, navigation, search and supporting pages across markets.
A reusable product-page template.
The first redesign included wireframes, typography and page designs. Later work developed a reusable product-page template with a sticky buy control, product explanations, reviews, bundles, comparisons and video.
We designed experiment variants around product benefits, social proof and the placement of content near the buy controls. The implementing developer reported positive results for some variants and subsequent rollouts; primary test records and statistical confidence were not available for this case study.
A second redesign and design QA.
A later rebrand and Shopify theme change required updated designs across the storefront. Work included reviewing the implementation for missing states, inconsistent components and translated-text overflow, alongside performance and accessibility guidance.
The rebranded theme went live in mid-2026. No store-wide conversion lift is claimed; the blended conversion rate fell over the period, and individual experiment reports do not establish an overall business result.
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