Jewellery configurator — case study

A 3D jewellery configurator on Shopify Plus.

Custom theme development and support for made-to-order jewellery, including a 3D configurator, product discovery and multilingual buying flows.

Constraint confirmed · outcome not claimed

Custom Solutions
Industry
Fine jewellery — luxury made-to-order (Shopify Plus)
Platform
Shopify Plus
Theme
Custom theme
Engagement
Since April 2022

Built with.

  • 3D configurator
  • Lottie Player
  • JavaScript
  • Sass/SCSS + PostCSS
  • Webpack
  • Babel
  • Theme Kit
  • Localisation
  • Liquid
01What we found

A made-to-order buying flow.

The storefront needed to let customers configure fine jewellery and review their choices across several languages. The work covered the configurator and the surrounding product, cart and account experience.

02The plan

Configuration and product selection.

The flow combined a 3D product viewer with stone, metal and size choices, option filtering, variant selection and running totals. Mobile behaviour and image loading were part of the implementation.

03What we built

Theme development and localisation.

The customised Shopify Plus theme used Liquid, JavaScript and SCSS. Work included product pages and cards, wishlist and account flows, cart behaviour, recently viewed products and recommendations.

Discovery work covered predictive search, collection filters and sorting. Editorial sections supported video, animation and brand content. Translations covered the custom commerce controls as well as static pages.

04What came next

Support after the main build.

The implementation history includes production syncs, cart and overlay fixes, privacy controls and campaign updates. It supports the engineering scope, but does not establish conversion or revenue results.

Delivery work

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