Build commerce upward.

We diagnose and build connected Shopify systems that turn customer experience, architecture, and commercial evidence into measurable growth.

Book a 20-minute triage call See the Growth Audit

No pressure. No jargon. Just a clear diagnosis and next steps.

Four signals, one system.

Every element of our visual language has a precise role: Signal anchors attention, Connector shows relationships, Rise demonstrates growth, and Label makes meaning legible at a glance.

Signal

Attention anchor

The cobalt dot marks what matters. A clear, unmistakable point of focus.

Connector

Flow made visible

Dashed arcs link cause to effect. System logic rendered tangible.

Rise

Growth as geometry

Isometric bars translate progress into a tangible, directional form.

Label

Clarity in mono

Uppercase mono chips name every element. Architecture is always readable.

02 / Services

Systems that work,
not just pages that look right.

Four disciplines. One team. All of them aimed at the same thing: a Shopify store that converts, performs, and scales without technical debt.

CRO & UX systems CRO / UX
03 / Growth Audit

Five-to-seven days to a clear plan.

A structured Shopify Growth Audit diagnoses your store's conversion leaks, UX gaps, performance risks, and app-stack bloat — then gives you a prioritised, actionable roadmap.

$1,500 One-time · USD

$1,500 is fully credited toward implementation when you proceed with an implementation sprint. Your audit pays for itself on day one.

See what's included Book a 20-minute triage call
LOOM WALKTHROUGH

Recorded walkthrough of findings so your team can revisit at any point.

PRIORITISED ROADMAP

Ordered list of high-impact fixes, ranked by effort and conversion return.

CRO & UX FINDINGS

Hypothesis-backed conversion and UX observations across key pages.

PERFORMANCE NOTES

Core Web Vitals, tech-risk flags, and app-stack observations.

QUICK WINS

Immediate fixes your team can ship this week — no engagement required.

IMPLEMENTATION ESTIMATE

Clear scope and cost for turning findings into shipped improvements.

04 / Work

Patterns from real engagements.

Anonymised case patterns drawn from live Shopify engagements. Each card shows the commercial problem, the approach, and how to know if it applies to your store.

CRO / UX 01 / 05

PDP CRO rescue

A UK Shopify gaming-PC retailer experienced a Q1 2026 conversion decline on product detail pages. Revenue-affecting UX debt had accumulated across the add-to-cart flow, finance options, and upsell architecture.

Pattern — Structured PDP CRO audit → sticky add-to-cart → finance guardrails → new upsell options.

THEME DEV 02 / 05

OS 2.0 theme migration

A Shopify store on a heavily customised legacy theme needed a controlled migration to Online Store 2.0 without disrupting active campaigns or losing bespoke section logic.

Pattern — Audit → component-by-component migration → parallel QA → staged cutover.

COMMERCE 03 / 05

Configurator architecture

A complex product configurator with 50+ variant combinations was blocking sales and generating order errors due to unvalidated option logic in the storefront.

Pattern — Option graph mapping → Shopify Metaobject-driven config → Liquid + JS guardrails.

CRO / UX 04 / 05

Add-on upsell optimisation

Add-on and accessory attach rates were significantly below category benchmarks despite good product selection — the issue was presentation and timing, not product fit.

Pattern — Cart-stage upsell audit → sticky ATC with attach mechanisms → finance option redesign.

APPS 05 / 05

Commerce analytics setup

A growing Shopify merchant had GA4 but no structured view of conversion funnels, product performance, or marketing attribution — decisions were being made on gut feel.

Pattern — GA4 audit → funnel event taxonomy → Shopify Pixels → reporting layer.

05 / How we work

A process that compounds.

Four stages. Each one feeds the next. The result is a Shopify store that improves continuously rather than spiking after each push and then drifting back.

  1. 01
    DIAGNOSE

    A structured audit of your store's conversion funnel, UX, performance, and app stack surfaces the bottlenecks that actually limit revenue — not the ones that feel obvious.

    • Conversion funnel review
    • UX & copy audit
    • Core Web Vitals
    • App-stack analysis
  2. 02
    SHAPE

    Each hypothesis gets a clear rationale, a measurable success condition, and a scope estimate before a line of code is written. No random "improvements".

    • Hypothesis-led design
    • UX wireframes
    • Prioritised roadmap
    • Scope and cost clarity
  3. 03
    BUILD

    Senior-led Shopify development with QA gates at every stage. Theme changes, custom functions, or third-party integrations — built to the spec, not adapted after the fact.

    • Shopify theme dev
    • Custom Shopify Functions
    • App integrations
    • Cross-device QA
  4. 04
    COMPOUND

    Post-ship data review closes the loop on each hypothesis. What worked gets doubled down. What underperformed gets replaced with the next prioritised bet.

    • GA4 analysis
    • Hypothesis validation
    • Next-bet selection
    • Ongoing iteration

Growth is not one trick. It is a connected system.

Ecom Majesty operating belief
  • SENIOR-LED

    Every engagement is led by someone who has shipped Shopify stores commercially, not handed to juniors after the brief is signed.

  • COMMERCIALLY GROUNDED

    We think in revenue and margin, not in features and tickets. Recommendations are ranked by business impact before anything else.

  • BUILT TO COMPOUND

    Isolated fixes spike metrics then decay. We build systems where each improvement makes the next one easier and more valuable.

06 / About

Small team. Full expertise.

Every person on the team is a specialist in their domain. No juniors owning delivery. No handoffs across disciplines that lose context.

  • Dmytro Artemiev
    Founder, Solution Architect

    Leads every engagement personally — from first audit to shipped improvements. Architecture decisions, client relationships, and delivery oversight all live here.

  • Niko
    CRO Expert & Shopify Developer

    Leads conversion analysis and Shopify development. Brings both CRO rigour and technical implementation so hypotheses actually make it into the store.

  • Valeria
    UX & UI Designer

    Designs conversion-focused experiences for Shopify storefronts. Ecommerce UX is a distinct discipline — Valeria works within it exclusively.

  • Illia
    Backend Developer

    Custom Shopify Functions, app integrations, and backend logic. The layer that makes complex commerce requirements actually work.

Meet the team in full
Ready to begin?

Start with a conversation.

A free 20-minute Shopify growth triage — no deck, no pitch. We look at your store together and tell you exactly where the biggest lever is. No commitment required.

Book a 20-minute triage call See the Growth Audit

No retainer required to start. Triage is free and takes 20 minutes.