We find what blocks the sale.Then we fix it.
Conversion research and Shopify development in one team. We find where your store loses customers, design the change and build it ourselves, so it ships instead of waiting in another team's backlog.
- +212%store-wide ordersCACTi PCs · our first year vs the year before
- +19%full-year conversionCreative Lab Amsterdam · 2025 vs 2024
Store-wide results; other changes contributed too.
Brands we have worked with.
What changed for our clients.
What we found, what we built and the dated results. Each case study says how the numbers were measured.
- CACTi PCsShopify · EnterpriseCRO
A storefront rebuild. Then a custom PC builder.
Our first year vs the year before · builder: 7 Sep–7 OctRead case study - Creative Lab AmsterdamShopify · EnterpriseCRO
A catalogue, rebuilt on Enterprise.
Measured · 2025 vs 2024Read case study - The SoftShopify · PrestigeLaunch
A cashmere storefront with product provenance.
Product information & launchDelivery workRead case study - Womy SleeperShopify · ImpulseLaunch
A Shopify store prepared for rentals.
Rental commerce setupDelivery workRead case study
From the first call
to a shipped fix.
Already know what you need built? We skip the diagnostic and scope the build directly.
- CALL
A 20-minute call
We look at your store with you and say what we would check first. The call is free.
- Your store
- What you want to change
- What we'd check first
- Whether we fit
- DIAGNOSTIC
Conversion diagnostic
About two weeks. We walk the buying path, check analytics and tracking, watch session recordings, survey customers and check speed, apps and theme code. You get a ranked list of fixes, each with its effort and how we'll measure it, presented on a call. Fixed price, agreed before we start.
- Buying-path walkthrough
- Analytics and tracking
- Session recordings
- Customer survey
- Technical check
- Ranked fix list
- BUILD
We build the fixes
We design and develop the changes in a preview theme and test them on real devices. You review them before anything goes live.
- Design
- Shopify development
- Cross-device QA
- Release
- MEASURE
Measure, then continue
We compare the results with the baseline. Stores with enough orders get an A/B test; smaller stores get a dated before-and-after with its limits stated. If there is more useful work, we continue month by month.
- Baseline
- A/B test or before-and-after
- Monthly priorities
Research, design
and development.
The usual first step is the conversion diagnostic. If you already know what you need built, we scope the build directly.
Shopify CRO & UX
We find where your Shopify store loses customers and build the fixes. It starts with a conversion diagnostic: a ranked list of what to change. Then the same team designs and ships it.
ExploreCustom Shopify apps
Custom Shopify apps for what the theme and existing apps can't do, designed around how your business works and built so your team can live with them.
ExploreCustom Shopify integrations
Shopify connected to the systems your business runs on: one owner for every piece of data, an existing connector where it fits, custom code where it doesn't, and alerts when an update fails.
ExploreShopify theme development
Theme migrations, custom sections and storefront development, built so the theme can still be updated. You review every change in a preview theme before it goes live.
ExploreShopify UX & storefront design
Product-page and storefront design in Figma, by designers who sit next to the developers who build it. Designs arrive with every state and breakpoint, ready to build.
ExploreWhat clients say.
“Nikita did a fantastic job providing a great Shopify CRO audit. He pinpointed exactly where we were losing customers and provided clear steps to turn things around. His recommendations were practical, and we've already noticed an improvement in our sales. Nikita is super easy to work with, approachable, and very professional. Recommend!”
“Dmytro is incredibly sharp and resourceful. There were times I honestly didn't think we could pull something off — but his persistence, creativity, and calm problem-solving always found a way through. He doesn't just look for answers; he creates them. His ability to think outside the box and find smart alternatives made all the difference in bringing complex ideas to life. Truly a pleasure to work with, and someone I'd gladly collaborate with again.”
“Valeriia is an excellent UI/UX and CRO designer. She created landing pages that were not only visually impressive but also structured to drive conversions. She has a great sense for clean, high-performing layouts and understands what makes users engage. Super easy to work with and always delivered on time. Highly recommend her for any Shopify or eCommerce design work.”
When the store depends on other systems.
Rentals, product data, stock, shipping, subscriptions. We decide which system owns each field, use an existing connector where one fits and write custom code where it doesn't.
Your storefront
Your customers see products, pricing and availability.
The integration layer.
We identify which system owns each field and how updates should move between them. The tools depend on the workflow.
Your systems of record
The people who do the work.
Research, design, development and integrations in one team. You talk to the people doing the work, from the first call to the release.
Dmytro ArtemievEngineering & client delivery
NikoTech Lead
ValeriaUX, design & CRO- IlliaBackend & Integrations Lead
Tell us what isn't selling.
In 20 minutes we look at your store with you and say what we would check first. If we're a fit, the next step is the conversion diagnostic.
Free · 20 minutes · with the people who do the work