Creative Lab Amsterdam — case study

A catalogue, rebuilt on Enterprise.

Repairs and a migration to the Enterprise theme, with custom sizing, pricing, sample ordering and localisation for an interior-products catalogue.

CROEngineeringDesign
Creative Lab Amsterdam storefront — a visual interior-products product page scrolling on mobile.Creative Lab Amsterdam · live storefront
Industry
Visual interior products (wallpaper, paint, fabric)
Platform
Shopify
Theme
Enterprise
Engagement
Since June 2024

Built with.

  • Custom pricing & sizing
  • Custom theme JavaScript
  • Theme migration
  • Analytics / dataLayer
  • Klaviyo
  • Localisation
  • Online Store 2.0
  • Liquid
01

What changed.

+17%Full-year sales, 2025 vs 2024MEASURED
+19%Full-year conversion

MEASURED · other changes contributed too

01What we found

A catalogue with custom sizing and samples.

Creative Lab Amsterdam sells wallpaper, paint and fabric. Its Shopify store needed to handle custom dimensions, sample orders, product specifications and content in English, Dutch and German.

The engagement began with repairs and conversion work on the existing theme, including product cards and filters. We then recommended a migration to support the catalogue requirements.

02What we built

Repairs, then the Enterprise theme migration.

Early work included a product-card add-to-cart fix in late 2024. The subsequent rebuild used Enterprise by Clean Canvas, an Online Store 2.0 theme, with custom pricing, sizing, sample ordering, product specifications and wishlist behaviour.

The build started in spring 2025 and went live in September 2025 after testing and approval. It also included analytics, dataLayer and Klaviyo support. Bulk translation work accompanied the migration, with Shopify Translate & Adapt used for ongoing localisation.

Creative Lab Amsterdam · recorded, not mocked
Rebuilt product-page recording

Custom sizes, samples and product specifications.

The recording shows the Enterprise theme with the custom product-page functionality implemented for this catalogue.

  • Enterprise theme
  • Product specs
  • Custom sizing
  • Translate & Adapt
03What came next

The year in numbers.

In 2025, sales were 17% higher and conversion 19% higher than in 2024. The rebuilt store went live in September, so the year also includes months on the old theme, along with promotions and changes in traffic.

Measured · 2025 vs 2024

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