Microsoft Clarity + Shopify integration

What Microsoft Clarity is

Microsoft Clarity is a free behaviour analytics tool: session recordings, heatmaps, scroll depth and signals like rage clicks and dead clicks.

How we would approach Microsoft Clarity with Shopify

We run Clarity next to GA4 and Shopify Analytics on a UK PC store and use it in conversion work: analytics shows where people drop out, recordings show why. Recordings are useful only with a question. We set up masking and consent first, then watch sessions for the step that's losing people and turn what we see into ranked fixes.

What the work involves

• Clarity installed through Microsoft's Shopify app
• Sensitive fields masked and consent respected
• Clarity connected to GA4 so segments match
• Recordings reviewed against a specific funnel question

Ways to connect Microsoft Clarity and Shopify

• Existing app

  Microsoft Clarity: AI Insights

  Microsoft's own Shopify app. Install it and switch on the Clarity script in its settings; stores that added the code to theme.liquid are migrated automatically.

• Custom build

  Manual or Tag Manager install

  The tracking code added to the theme or through Google Tag Manager. Only if the app doesn't fit your setup.

Where these projects go wrong

• Recordings collected for months and never watched.
• Masking left on defaults on pages with personal details.
• Expecting full checkout recordings, which Shopify's checkout limits.
• Acting on one memorable session instead of a pattern.

Questions

Is Microsoft Clarity really free?

Yes. Clarity doesn't charge for recordings or heatmaps.

Can Clarity record Shopify checkout?

Only in a limited way. Shopify's checkout restricts third-party scripts, so expect most insight from product, collection and cart pages.

Clarity or Hotjar?

For most Shopify stores Clarity covers recordings and heatmaps at no cost. Hotjar adds surveys and feedback tools some teams want.

Before we scope the work

• Which data or customer journey needs to connect, and which system owns it?
• What access, plan features or API permissions are available?
• Does an existing connector cover the requirement, including failures and updates?
• Who will maintain the connection, and how will you know it is working?

Send your current setup and one real example of the flow you need. We'll tell you whether it can be done and what it would take.