Meta (Facebook & Instagram) + Shopify integration

What Meta (Facebook & Instagram) is

Meta's Facebook & Instagram app for Shopify syncs your catalogue for shops and ads, and sends store events to Meta through the pixel and the Conversions API.

How we would approach Meta (Facebook & Instagram) with Shopify

Ad results depend on the data Meta receives. We connect the Facebook & Instagram app, choose the data-sharing level with you (it decides how much customer data goes to Meta), remove old pixel code so events aren't counted twice, and check the catalogue syncs without errors.

What the work involves

• Facebook & Instagram app connected to the right business and pixel
• Data-sharing level chosen and documented with its privacy trade-off
• Old pixel code and duplicate events removed
• Catalogue sync checked for errors and missing products

Ways to connect Meta (Facebook & Instagram) and Shopify

• Existing app

  Facebook & Instagram (Shopify app)

  Meta's Shopify sales channel. Syncs products and sends events at a data-sharing level you choose.

• Built in

  Data sharing levels

  Standard uses the pixel only. Enhanced and Maximum add the Conversions API, which sends purchases server to server and shares more customer data, such as email and phone, for matching.

Where these projects go wrong

• A pixel in the theme plus the app's pixel, so purchases are counted twice.
• Maximum data sharing switched on without checking consent requirements.
• Products rejected from the catalogue because of missing fields.

Questions

Which data-sharing level should we use?

Enhanced or Maximum gives Meta better data, because server events aren't blocked by ad blockers. They also share more personal data. Decide with your consent setup and legal advice.

Do you run our Meta ads?

We set up the store side: app, events, catalogue and landing pages. Campaign management is a separate service.

Before we scope the work

• Which data or customer journey needs to connect, and which system owns it?
• What access, plan features or API permissions are available?
• Does an existing connector cover the requirement, including failures and updates?
• Who will maintain the connection, and how will you know it is working?

Send your current setup and one real example of the flow you need. We'll tell you whether it can be done and what it would take.