Contentsquare + Shopify integration

What Contentsquare is

Contentsquare is a digital experience analytics platform: journey analysis, zone-based heatmaps, session replay and AI summaries of where visitors struggle.

How we would approach Contentsquare with Shopify

Contentsquare's own Shopify app is now the recommended install, and it covers storefront and checkout pages, with more checkout detail on Shopify Plus. We install it, remove any older tag or custom pixel so data isn't doubled, map your domains to projects, and set up the zones and goals that answer your current conversion question.

What the work involves

• Official app installed and old tags or pixels removed
• Domains mapped to the right Contentsquare projects
• Zones and goals for product, cart and checkout steps
• Masking and consent checked before data collection

Ways to connect Contentsquare and Shopify

• Existing app

  Contentsquare Shopify app

  Contentsquare's recommended install. Tracks storefront and checkout pages and captures order ID, amount and currency across checkout steps, with extra capability on Shopify Plus.

• Built in

  Custom web pixel

  An older route for Shopify Plus stores on certain Contentsquare plans. It tracks limited checkout data, without replay or heatmaps. Remove it if you move to the app.

Where these projects go wrong

• The app and an old custom pixel both run, so checkout data is doubled.
• Third-party "easy install" apps only add the tag to the theme and miss checkout.
• Expecting checkout replay on a store that isn't on Shopify Plus.
• Recording without a question, so the data is never acted on.

Questions

Can Contentsquare track Shopify checkout?

Through its official app, yes, with more detail on Shopify Plus. Check what your Contentsquare plan includes.

Contentsquare or Microsoft Clarity?

Clarity is free and covers recordings and heatmaps. Contentsquare adds journey analysis, zone metrics and enterprise features. Larger teams with many sites tend to need the latter.

Before we scope the work

• Which data or customer journey needs to connect, and which system owns it?
• What access, plan features or API permissions are available?
• Does an existing connector cover the requirement, including failures and updates?
• Who will maintain the connection, and how will you know it is working?

Send your current setup and one real example of the flow you need. We'll tell you whether it can be done and what it would take.